Online Promotions: Winning Strategies and Tactics

Product Description
The only complete guide to creating and managing successful online promotions
Attracting customers and driving sales in today’s increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions tha… More >>

Online Promotions: Winning Strategies and Tactics

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