HTML Email Templates: How to Gain Sales and Subscribers
In bulk email marketing, there are actually two real objectives that every marketer has â€“ getting a sale and getting the ground set for sustaining that level of sales. This translates into selling products and ensuring that you have a continuous stream of new subscribers that will be interested in your product so that they will buy from you. As one can imaging, both are arduous tasks. There are sub-objectives as well like reducing costs and to that end many bulk email marketing executives will start using free HTML email templates as well. But you must be wondering how can a template help fulfill the two main objectives?
To gain sales in bulk email marketing, it is not enough to just have a good product â€“ that is something that nearly all your competition will have. Your sales levels can only improve by being able to get the offer ready in time and communicating it before the rest of world gets to your prospects. To this effect, templates can be of immense help because they reduce the production time of creating an email offer and communicating it. You could just copy and paste text from an approved document and put it in a template and send it out.
On the other side of the coin is getting new subscribers. This is not really one of those things that free HTML email templates can help you out with but there is much to be said about the impression that a really good HTML can have on a prospective recipient. Imagine that you have sent out a bulk HTML email to your users. One of the users believes that the offer is so good that all of his or her friends should know about it. Here, any number of people could end up getting your bulk email as a sheer bonus. Should your email make a good impression, there is no reason to believe that the bonus people would not subscribe.
Another part of gaining sales also has to do with another kind of HTML template and that is the template of your landing page. While your HTML email might have done the trick with the customer, and the customer clicks on a â€œbuyâ€ link and ends up on your landing page, bad and unfriendly design can kill the deal. For this reason, ensure that the path to checkout is completely intuitive.
Free HTML email template usage, or even paid template usage, contribute in their own small way of ensuring that you are able to try and fulfill your business objectives. A word of caution is required here, as you must remember that your email template is usually never the fundamental reason for your mailing campaign to go wrong or sales to not register. For this reason, the objective of mailing should be judge by open rates, clicks, and bounce backs, as these are the reporting and tracking metrics that can only be justifiably attributed to email marketing.
Jamie Colbs is a html email newsletter templates best practices activist advocate for Benchmark Email , a leading Web and permission-based email marketing service.
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