What Are Some Creative Online Marketing Strategies?

I am looking to advertise a new web site upon its completion. I know about being on a search engine, banners, and simple things like that. I am looking for some new creative ways of advertising that have been created by using the web. I am not very familiar with these new internet-based advertising schemes such as network marketing, however, these are the type of things I am looking to learn of and about. If you have any idea, an explanition of that idea would be greatly appreciated. Thank you very much.

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