Marketing: Principles and Perspectives with Online Learning Center Premium Content Card + SmartSims

Product Description
Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the lates… More >>

Marketing: Principles and Perspectives with Online Learning Center Premium Content Card + SmartSims

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