What is the point of having a website, you may ask,
when the affiliate program you have joined has provided you with your
own web page to promote? This is a fair question. The answer has to be
that with your own site – and of course your own domain name – you will
have a lot more control over your business. Here are four reasons why
you should be grabbing your piece of internet real estate – right now.
1) To begin with, it serves as the focal point for your business. Once
you have it properly set up you can have all sorts of pages leading off
from it, effectively creating an entire network of interlinked pages.
Adding fresh, unique content to your site on a regular basis, can also
help take your site from obscurity to top rankings on the major search
engines in a relatively short space of time, resulting in high profile
exposure for whatever business you are operating.
This is not a pipe dream that only top level search engine optimization
experts can achieve. Anyone can do it. Believe me. Try to remember this
simple process whenever you add something to your site:
* build a page with fresh content relating to the theme of your site.
This can of course be on the subject of the product you are promoting,
whether it is your own or someone else’s.
* optimise it with appropriate title and description tags
* make sure it is linked to the home page
* give the page itself a descriptive name
2) Another reason for having your own website is so that you
can take advantage of some really neat scripts and features you can add
to it, such as a classified ad service, a pay per click service, a
search engine, even a web hosting service. Some of these features can
also make you a healthy income.
3) You can use a web page as the gateway to an automated followup
system that is activated whenever a visitor submits his contact details
via a form. Why would your visitors give you their details? Because you
have something they want. And you are going to give it to them in
exchange for their name and email address. This can be a free report,
ebook or other product.
Once they submit their details, the first of a series of emails is sent
to them containing whatever they requested – together with an ad for
the product or service you are promoting. You should also set the
system up to send them further emails over a period covering about a
By setting up such pages and systems you are leaving yourself free to
concentrate on developing your business and bringing in new visitors.
Which brings us to the fourth rock solid reason for having a web site.
4) Joint ventures. This is another excellent reason to have your own
site and either your own product to sell or one which you have the
resell rights for. Don’t be put off by the thought of approaching other
business owners with a joint venture proposal. Just go to your
favourite search engine and do a search under “ezine directories” then
contact a handful of publishers whose ezines fall into the same
category as the product you are selling and offer them a (sizeable)
percentage on any sales they generate.
You supply them with the ad copy, or work with them to produce
something that their readers are likely to respond to – then sit back
(but not for long) and wait for the sales to start coming in. If you
have found the right partner and he or she has a sizeable subscriber
base, this could result in quite a healthy return.
In order to enter into a joint venture arrangement you would, of
course, need to set up a special page that your joint venture partner
will send their subscribers to. Make sure you insert their name or
Affiliate ID into your payment buttons. This can easily be done in
PayPal by simply adding it after the name of the product.